KOKONO™ is a cradle ideated by De-LAB and designed by Ettore Giordano. KOKONO™ has been conceived to mitigate the health and safety risks to which babies below one year of age are exposed due to poverty and indigence. KOKONO™ will physically protect them, indoor and outdoor, while moving or at home. KOKONO™ is a patented social impact product.
The innovativeness of KOKONO™ is to be a product born to address the needs of low-income communities. This is visible in its design, conceived to be versatile, robust and functional; in its materials, for their 70% biodegradable; in its inclusive business model which aims at entering the local market with an accessible price and thanks to the engagement of local partners; in the partnerships that have been enforced to create a powerful ecosystem of actors able to support and contribute to KOKONO™’s diffusion.
KOKONO™ has been designed from scratch to be aligned with the Sustainable Development Goals of the United Nations Agenda 2030.
Health (SDG 3) ⟹ KOKONO™ diffusion prevents the exposure of babies (0-12 months) to the three main risks for their health and safety: infectious diseases, like malaria – which contracted in the first months of life leads to death in the 80% of cases – animal attacks and accidental injuries.
Safe infrastructures and living spaces (SDG 11) ⟹ KOKONO™ is an affordable object, conceived specifically to address the functional and spatial needs and characteristics of domestic spaces and environments in Developing Countries.
Women empowerment (SDG 5) ⟹ KOKONO™ helps women living in rural areas or suburbs, whose subsistence is linked to daily farming activities or in small retailing markets or shops. In both cases, it is not possible to keep the baby on their back the whole day, so they are forced to leave the baby on the ground – often muddy or humid – for long hours, or to quit their job. This hinders their livelihood and empowerment in the community.
Sustainable Consumption and Production (SDG 12) ⟹ KOKONO™ shell is made out for its 70% in biodegradable materials, thus representing an initiative in line with sustainability principles, ultimately reducing the environmental impacts related to its production, consumption and disposal. Additionally, KOKONO™ is a solid and robust item, re-usable to minimize the tendency to single-use consumption, typical of mass-market products.